Special Reports
Mather Leigh Perspectives on Fundraising and the Downturned Economy
The recession has affected every industry and every country throughout the world. Needless to say, these difficult economic times have affected the fundraising sector as well. This special report provides useful fundraising insights and best practices to help organizations understand how to sustain fundraising efforts during the economic downturn period. The report also highlights the critical importance of a major gifts program and how organizations should cultivate and solicit major gifts from donors in the current climate.
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Philanthropy in Tough Economic Times
Universities, colleges and nonprofits are concerned that current economic and financial conditions will deeply impact charitable donations in 2009 and for several years beyond. The overall picture that emerges from research is that economic and financial uncertainty does shape charitable giving. However, we also see that historically most households continue to give even during times of financial insecurity, although they may reduce the size of their donations. We are also seeing patterns in corporate giving which indicate increased targeting to charities of interest. This report describes a realistic picture of the potential impact of the financial climate on the university, college and non-profit sectors and provides fundraising strategies to weather the storm.
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Alumni Giving
Is there a secret to improving alumni giving to colleges and universities? It is well understood that alumni who generally feel good about their alma mater are likely to be more interested in making annual gifts. But alumni giving is not that simple and old forms of engagement such as an alumni magazine or an annual alumni event are less effective today. Normally, we see a big gap in what an institution is doing and what it should do to build alumni engagement. This presentation provides insights and strategies for alumni engagement, building alumni loyalty and increasing alumni giving.